What is lifestyle marketing, well its branding your company and product seamlessly into everyday life? An example being when Madonna is carrying the new Louis Vuitton.
Social media marketing & lifestyle marketing is a far more effective way to promote your business. And actually it’s that not that new either; it’s actually the old age term that used to be called “word of mouth” or referral business which are often the best leads & introductions.
Well we have the Don of all tools now Facebook, the No 2 ranked site worldwide.
Here are some hard facts;
80% of companies use social media for recruitment, the percentage of these using LinkedIn is 95%
The fastest growing market segment on Facebook is 55-65 year old females
50% of mobile internet traffic in the UK is for Facebook
78% of consumers trust peer recommendations, only 14% trust advertisements
60 million status updates occur on Facebook daily
24 out of 25 largest newspapers are experiencing declines in circulation
Social media is not a FAD; it’s a fundamental shift in the way we communicate
The ROI of social media means that your business will still exist in 5 years
Here’s where to start;
1. Create a business Page for your business
2. Ensure that you write a detailed bio on yourself and information on your business; people like to know the person behind the business. As we know People buy from people.
3. Add a smiling picture of yourself, try to avoid the company logo, this is FACEbook, so people want to see faces.
4. Update your business page regularly once a day if possible, just keep it updated on your offers product launches, product reviews. Maybe even add a short demonstration video on your products.
5. A good way to interact with prospective lifestyle clients is to pose a question to problem, then give a detailed answer. Example a skin clinic could write, How to manage spot prone skin? This will instigate healthy conversations and interactions with Facebookers and if they like what you have to say then it can be shared with their wall and friends of friends and so it goes on.
6. A word of caution, don’t dive straight and start advertising, as this is a social forum, and what you are trying to do is create a buzz and interest in your business so other your Facebookers get talking about your too.